In collaboration with FCB Canada, Cole Webley via Toronto production house Soft Citizen (he is handled in the U.S. by Sanctuary) directed this charming three-minute holiday story about a group of young friends who discover a lost reindeer in the woods and set to work on getting the animal home to the North Pole for Christmas.
Titled “Lost Reindeer,” this ambitious ad for Air Canada conveys the unique emotional pull of being home with loved ones during the holidays. VFX/animation house was Cape Town, South Africa-based BlackGinger.
Credits
Client Air Canada Agency FCB Canada Nancy Cimi-Lamanna, Jeff Hilts, co-chief creative officers; Jonathan Careless, creative director/copywriter; Troy McGuinness, creative director/art director; Dena Thompson, producer. Production Soft Citizen, Toronto Cole Webley, director; Eve Preger, Link York, Rob Burns, exec producers; Christopher Cho, line producer; Paul Meyers, DP; Jonas Sappington, production designer. Postproduction Saints Editorial Ross Birchall, editor; Paula Hicks, assistant; Tory Osler, exec producer. Color MPC Kris Smale, colorist. Online Darling Steve McGregor, online artist. Animation/VFX BlackGinger, Cape Town, South Africa Marco Raposo de Barbosa, VFX supervisor; Simone Fanti, VFX producer; Chris Bekker, project lead; Ruth Molteno, studio manager; Stephanie Traut, VFX editor; Louis Rossouw, Jason Slabber, Sean Maddock Wilkins, Jonathan Coetzer, Matthew Wawn, Ruan Rosslee, Adrian Le Roux, Stefan can Der Sandt, 3D artists; Byron Tofas, Angelo Beceiro Collinicos, Dylan Palmboom, Annel Rautenbhach, Carelize Jacobs, Rob Muir, Nicholas Mackay, Tyla Koen, Jean Redelinghuys, Thou Mathapo, Courtney Scholtz, Marion Wilson, Sara Laubscher, 2D artists. Music Apollo Music Spencer Hall, music track director, engineer; Daenen Bramberger, music track director; Francois Lachance, Vanessa Hauguel, Paulinee Viard, music rights clearance. Song: A Perfect Miracle. Artist: Spiritualized.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
